![]() Website hosting is something that C&S was handling long before it acquired the Piggly Wiggly name. “Let’s say they want to see a Pig store that they want to know something more about or see their circular, they can click on that location, and it will take them to their website,” he said. Gianakas gave an example of people in Louisiana hoping to find the website for their local Piggly Wiggly. The main website helps direct customers to the proper website. Piggly Wiggly operates the main site,, as well as distinct pages for both Piggly Wiggly Southeast and Piggly Wiggly Midwest. ![]() “If they would like to add items into the circular, if they want to lower the retails in the circular, if they want to do any features, human interest stories, anything they want – we facilitate on their behalf.”Ĭ&S also hosts The Pig’s websites. “We produce a circular for them and then they make any changes that they would like to make. “We have independent owners, and they own the content of the circular,” Gianakas explained. Each area is different and some can be unique to specific stores. The company distributes circulars to Piggly Wigglys on a weekly basis. This comes in the form of branding, merchandising and e-commerce.Ĭirculars are some of the most common – and diverse – examples of branding, according to John Gianakas, senior director of national merchandising for C&S. Each Piggly Wiggly has national connections while staying true to its down-home roots. No matter where you find “The Pig,” C&S wants to ensure that what it offers is going to benefit communities. Down the street,” “Piggly Wiggly, local since forever” and “When you see this face, you know you’re in the right place.”Ĭ&S also holds the Piggly Wiggly brand, which was acquired by C&S in 2003, as part of the acquisition of the Flemming Company. ![]() ![]() That’s the origin of much of the merchandising and slogans, including “Down home. Retail Services provides the merchandising, marketing, accounting, franchising and refrigeration services to more than 50 stores in South Carolina and parts of Georgia, Owens said.Ĭ&S wanted to focus on continued support of independent-owned Piggly Wiggly stores. It is now an organization within C&S known as Retail Services. ![]() Owens, an industry veteran who was working for a different company at the time, said the decision was made to mutually benefit C&S, Piggly Wiggly Southeast, and the vendor community at large.Ĭ&S offered to buy what was then known as “Piggly Wiggly Retail Services” under Piggly Wiggly Carolina. That, in turn, eventually led to the acquisition. Piggly Wiggly Carolina made the decision to exit the distribution side of the business and partner with C&S. Struggling financially, Piggly Wiggly wasn’t doing enough volume to help support its independent customers. The partnership between Piggly Wiggly Southeast and C&S dates to the early 2010s. The grocer offers the selections and assortments of a national chain with the service and customization of a community-based retailer.Ĭ&S acquired Piggly Wiggly Carolina, a longtime supplier and retail entity across South Carolina and Georgia, in 2014 after a long partnership between the two companies, according to John Owens, VP and general manager of the Southeast for C&S. Building on the brand’s iconic history, C&S Wholesale Grocers, LLC (C&S) operates corporate Piggly Wiggly stores while serving independent franchisees under a chain-style model known as Piggly Wiggly Southeast. ![]()
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