![]() ![]() If you purse doesn’t quite have the chump change to be dishing out that much for concealer or you’re simply frugal by nature, I’m positive you’ll love the Hard Candy Nobody’s Perfect Concealer Palette. My holy grail palette costs over $65 bucks…not cool. Not everyone is of the mentality or of the budget that they can dish out $25 or more dollars on a concealer or a concealer palette for that matter. Will the Hardy Candy Concealer Palette help me perfect those problems? Maybe… My biggest need for concealer stems from tired looking, puffy eyes. I’m far from perfect, particularly when it comes to having to conceal problem areas. So, the next time you step into your local Target and Ulta and see empty shelves just know E.L.F.Hard Candy Nobody’s Perfect Concealer Palette is for those of you who aren’t perfect.� Granted the Muse happens to be perfect in all ways but for the folks that aren’t quite as incredible as she is, I present to you a concealer palette to help create the illusion of perfect. And with giant influencers endorsing these products sales continue to grow daily! creating a more affordable version of products by these brands. Supergoop, NARS, Charlotte Tilbury, no brand is immune to E.L.F. is a highly affordable brand that’s very appealing in today’s economy however, even if they economy was in a strong place the brand would still likely still see growth as they rapidly introduce “dupes” of a lot of mid to high range products. We actually have quite a few out-of-stocks, just given the strength of the innovation that we’ve had that builds upon itself.”įacts are facts, E.L.F. Aminn is quoted as saying, “We’re a viral sensation. ![]() is just a viral sensation that keeps selling out of stuff due to the buzz surrounding it. For example, Halo Glow Liquid Filter launched, sold out, and was impossible to find in stores for several months (or at least here in New York that was the case).įor a while I was convinced it had something to do with the pandemic and supply issues but it looks like E.L.F. If something new is released at a mass retailer you better ran over to grab it because if you miss out you won’t see it in stock till months down the line. I’ve personally been to Target and Walmart’s where displays are absolutely stripped down with a few older products lining them. This growth has caused the brand to struggle to keep viral products in stock. reported that net sales increased 78% year-over-year to $187.4 million. ![]() And at Target, our longest-standing national retail customer, we’re their biggest brand across mass color cosmetics and facial skin care by a pretty wide margin.” In its fiscal fourth quarter, e.l.f. “We grew our business at Ulta Beauty over 70% last year without any incremental space. But E.L.F.’s biggest force is in their retail sales from stores like Walmart, Target, and Ulta.Į.L.F.’s CEO, Tarang Aminn, was quoted by Yahoo Finance saying, “We’re growing our business strongly at Walmart. Cosmetics like many brands have been trying hard to accelerate online sales and push traffic to their website by offering incentives like reward points, free shipping, and discounts. ![]() Cosmetics is so popular their products are flying off stores shelves and they can’t keep items in stock at mass retailers like Ulta, Target, and Walmart. ![]()
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